Picnic partnered with the BC Ministry of Agriculture and Food to create a photography and video library showcasing the diversity of food produced across the province. Through seasonal shoots over a full year, we captured BC’s bounty to help introduce its products to new export markets.
Creative & Production Management
Each seasonal shoot began with careful pre-production, aligning product availability, creative direction and shot lists to showcase the breadth of BC’s food offerings. For studio shoots, we developed sets, sourced props and planned food styling to give each product its moment while maintaining a cohesive look across the library.
On location, we coordinated with farms and producers to plan around seasonal timing, daily operations and access. Bringing photography and video production together, we captured BC food in the places it’s grown and produced, creating a versatile collection of assets to support export marketing.