Overview

The BC Seafood Alliance represents British Columbia’s wild seafood industry, bringing together fishing associations and processors across the province. Picnic partnered with the Alliance to showcase this diverse harvest through recipes, photography and video.

From Coast to Kitchen

Working with chefs from the Alliance’s network and our own chef, we developed recipes that put BC seafood at the centre of the plate. Each dish offered an opportunity to highlight an ingredient’s unique qualities and inspire people to explore more of what our coast produces.

We brought these recipes to life through photography and video, capturing both the preparation and the finished dishes. Together, the content pairs culinary expertise with visual inspiration, making BC seafood feel approachable and inviting to home cooks.