Overview

Daiya creates plant-based cheeses and dairy-free foods that bring familiar favourites to more tables. Over a multi-year partnership, Picnic worked with their team to create custom photography and video supporting product launches, seasonal marketing and retail initiatives.

Bringing Plant-Based Innovation to Life

Through product and lifestyle shoots, we helped introduce new formulations and show Daiya products in everyday settings. Working closely with their team, we tailored each shoot to the season, product and marketing priorities, keeping appetite appeal at the heart of the content.

Our work also supported sales and marketing tools for major retailers, providing assets for product roll-outs and retail presentations. From consumer-facing content to materials for buyers, we helped Daiya’s team tell a consistent, compelling product story.