Showcasing one of the Okanagan's best kept secrets
Video Production
photography
Script Writing
Story creation
Ask
OK Frozen Dough has been supplying quality frozen-dough products to Canadian bakers and grocers since 1994. They’ve grown to become one of the most-trusted food suppliers in BC. However, their media and marketing materials did not reflect the newfound growth of their company. We were asked to help tell the story of this unique west coast brand, overhauling their imagery and visual style, and creating a series of training videos for staff and bakeries.
Solutions
With an entire visual overhaul necessary, our team worked with OK Frozen Dough to coordinate a production week that would create all of the assets needed for the foreseeable future. With factory time, and commercial bakery time in short supply, we created a breakneck 3-day production schedule that would cover all media creation. For pre-production, we provided location scouting, scheduling, talent selection, script writing, and storyboarding support.
Results
In a 3-day production period our on-location production team was able to create an entire brand library of images, a complete training series for future employees, and a brand story video. OK Frozen Dough were delighted with the resulting media and it has served as the foundation for all of their marketing and branding efforts.
