A Fresh Look, Fully Coordinated

Working closely with the agency, we planned a coordinated shoot around the website’s content needs and new creative direction. This allowed us to capture a complete collection of images and video with a consistent visual approach from the outset.

The resulting content brought the refreshed brand to life, giving the website a cohesive, polished feel across every page. Photography and motion worked together to showcase the pasta and make the new brand identity distinctly its own.